Brand Identity
Content Strategy
Client:
Terran Motors Inc.
Category:
Electric Vehicles
Year:
2025
OVERVIEW
A Bird's Eye View
Summary
Terran Motors is an electric vehicle company pioneering sustainable automotive design. They needed a brand identity that embodied innovation, progress, and ecological responsibility — while maintaining a modern, tech-forward appeal.
Approach
We wanted Terran Motors to feel innovative but human. Heavily focused on progress, not just technology. The design strategy emphasizes forward movement, sustainability, and trust.
PROJECT CORE
What We Overcame
The Challenges
Needed to stand apart from established EV competitors.
Brand voice and visuals lacked cohesion across digital and product touchpoints.
Required a content strategy that could scale with product launches and campaigns.
Our Solutions
Developed a sleek visual identity inspired by motion and energy.
Built a design system using minimal typography and futuristic imagery.
Created a content strategy spanning web, product launches, and social campaigns.
RESULTS
What We Accomplished
Outcome
A cohesive identity system positioned Terran Motors as a modern, disruptive force in EVs.
Strong digital presence helped build anticipation around launch campaigns.
Created a scalable framework for ongoing content and storytelling.
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