Brand Identity
Creative Design
Client:
Nex Gen Clothing
Category:
Apparel & Fashion
Year:
2025
OVERVIEW
A Bird's Eye View
Summary
Nex Gen Collective is a forward-thinking apparel brand for the next generation of creators and innovators. They required a bold identity that would resonate with a young, culture-driven audience while staying adaptable for future growth.
Approach
We focused on creating an identity that could live beyond fashion trends — one that spoke to values of innovation and individuality.
PROJECT CORE
What We Overcame
The Challenges
Needed to capture youth culture without feeling forced or “trendy.”
Existing visuals lacked the edge and clarity to scale as a brand.
Had to balance boldness with versatility across fashion, digital, and retail.
Our Solutions
Designed a dynamic wordmark with strong, adaptable typography.
Built a visual system rooted in minimal black-and-white with accent colors for campaigns.
Developed graphic assets, patterns, and motion-ready elements for content and apparel applications.
RESULTS
What We Accomplished
Outcome
A bold, recognizable brand identity adaptable across apparel and marketing.
Cohesive creative direction for product launches and digital campaigns.
Nex Gen Collective successfully positioned as a lifestyle-driven apparel brand.
MORE PROJECTS
