Brand Identity
Art Direction
Client:
Vanguard Architecture Co.
Category:
Architecture
Year:
2025
OVERVIEW
A Bird's Eye View
Summary
Vanguard Arc is a luxury architecture firm specializing in modern, sustainable structures that balance form and function. They needed a visual identity that reflected their precision, innovation, and prestige in the architectural world.
Approach
We wanted the brand to mirror the very essence of architecture: clarity, balance, and timeless design. Every element was stripped back to essentials, allowing the work itself to shine.
PROJECT CORE
What We Overcame
The Challenges
Their existing branding lacked cohesion and felt dated.
Visual presence did not align with their reputation for high-end, cutting-edge design.
Needed an identity system that could scale across print, digital, and architectural proposals.
Our Solutions
Created a modular grid-based visual system to reflect structural clarity.
Applied neutral tones with a strong accent color for timeless sophistication.
Directed photography and presentation layouts to highlight architectural scale and precision.
RESULTS
What We Accomplished
Outcome
A cohesive identity system rolled out across digital and print.
Elevated perception of Vanguard Arc as a forward-thinking luxury firm.
Increased alignment between their brand presence and client expectations.
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