Art Direction
Content Strategy
Client:
Envia Cosmetics Co.
Category:
Skincare
Year:
2025
OVERVIEW
A Bird's Eye View
Summary
Envia is a modern skincare brand focused on clean ingredients and inclusive beauty. They approached Monark to create a distinct creative direction and content strategy for their upcoming product campaigns.
Approach
Our approach balanced transparency with aspiration — showcasing real beauty while keeping visuals premium. We wanted Envia to feel approachable without losing elegance.
PROJECT CORE
What We Overcame
The Challenges
Market saturation in the skincare space made differentiation difficult.
Needed a content strategy that highlighted authenticity while feeling aspirational.
Brand visuals lacked consistency across digital platforms.
Our Solutions
Developed an art direction system using soft, natural photography paired with bold typography.
Created a content calendar framework for campaigns, ensuring consistency in voice and visuals.
Produced branded templates for social, packaging extensions, and ad campaigns.
RESULTS
What We Accomplished
Outcome
A consistent visual identity across all marketing channels.
Engagement rates increased due to cohesive storytelling and design.
Envia stood out in a crowded cosmetics market with a modern, trustworthy aesthetic.
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